the journey to experience design

 
Spatial experience in three time zones: future tense
In the app age the building sits in three time zones: future, present, and past. There is the pre-experience of planning a future visit: searching ‘Web’, then ‘Images’, then ‘Video’, then ‘Map’. Were you offered a VR tour? You will be. Research in hand you reserve, or select, or schedule — and the facility responds, confirming, charging, acknowledging. Architecture is now likely to have a URL, a page, and personality that aligns with or departs from the architectural experience. Click-thru, read-thru, call-in, and walk-thru: all aligned. Experience design will embrace an omni-channel POV.
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Experiencing the spatial environment    you will visit in the future.
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Spatial experience in three time zones: present tense
Now comes the day you experience the facility in the present tense. While you were there you interacted with the media in the space. Perhaps you left your digital mark or co-authored a multimedia out come, voted your choice, expressed a sentiment. Or perhaps you critiqued how the space should respond or perform because you were ceded that ability to input or even control: becoming armchair architect of the spatial experience — at least for a moment.
  Recording your spatial experience in the present moment.
 
 

Identity Planning   |   Message Masterplanning   |   Branded Environments   |   Media Design   |   Placemaking Strategies