Our
Modern Cave Painting analogy is now extended to include ritual, ceremony and dance: we are adding these to the analogy of branded cave painting, digital campfires, and storytelling artifacts.
In crafting experience, we are really choreographing ceremonial dances and designing tribal rituals. 21st century versions of the rituals long embraced by human nature — game, feast, exchange, trade, cure, performance, summoning, gathering — each can be mapped to ‘place’...to architectural market segments and building types.