Employee amenities materialize in the new mixed use workplace
Another new wrinkle was the revolution in workplace amenity. Dot.com re-invention of workplace and re-definition of worklife had us designing retail like amenities for food and beverage, fitness and recreation, health and wellness. Each became opportunity for a logo-marked thematic, reinforcing that creativity lived here. Wit and word play tied these designs to business competencies. Even support services — security, mail, reprographics — began to ask for creative visibility and promotional presentation. The dot.com workplace wholeheartedly adopted the experience economy and we found ourselves applying retailing concepts to the knowledge work itself. Tour the workplace, see the success culture; tour the systemshouse, see the well-oiled manufacturing floor: each offers identity and story.