Could you now create a repeatable backstory that celebrates ‘here’
And by this time the generational shift is in full swing and these digital natives are expecting experiences. The entire workplace became available as a stage set for thematic environments, weaving together three-dimensional tapestries with the same amount of storytelling embedded in our ancestral precedents of cave, castle, cathedral. Workplace thematics easily gravitated to geographic place: so if we’re in Ottawa we might employ placemaking tied to rivers and lakes, farms and forests.
Arizona petroglyphs
New England shoreline
Chicago skyline
Boston tea party
And if we’re building networks in that location we might tie the two together with metaphors of networks in nature. If you’re officing in Boston the theme might evidence heritage of place and celebrate community. The overall thematics wove metaphors between literal and lyrical, core competencies and local color. If you are designing technology in Arizona, the petroglyphs are metaphoric and the murals hold multiple meaning. The Workplace Channel had moved beyond word based corporate speak to imagery rich, artful messages infused with layers of content that would be discovered over time.