the journey to experience design

How we arrived at the expectation for experience design...
art-full, media-rich, message-supportive,
strategized architectural experiences.

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contents

The journey begins: paint us a picture of who we want to be…
We became the de facto brand designers and default communications authors
Explain who we are to everybody — including ourselves
Employee amenities materialize in the new mixed use workplace
Internal communications broadcast in the interior environment
Our expertise in environments offered us early control of workplace brand and messaging
Could you now create a repeatable backstory that celebrates ‘here’
Jumping on the brandwagon
Advancing ‘activity’ to become ‘experience’ and tying experience to ‘place’
New 2D to 3D translation tools
Screen-based society is being accommodated in architecture
You and the building — in a selfie
Digital repertoire joins dimensional repertory
Messages and spatial setting: Skim, Scan, Study
Messages and digital experience: Search, Sense, Sign-In, Signature
Spatial experience in three time zones: future tense
Spatial experience in three time zones: present tense
Spatial experience in three time zones: past tense
Wearing your VR goggles, will you still look for your phone?
Buildings that are conversant with you — and about you
Digital space becomes your liaison to dimensional space
Designing for both individual experience and collective encounter
Modern Cave Painting is a uniquely marketable point of view
Adding ceremony, ritual, and dance to our Modern Cave Painting analogy
Fashionable experience
Spirits invade our spaces
For an architecture firm, experience design can be marketed as...
Experience design can be summarized as...
The market wants us to think outside our black box
further information
The journey to experience enhanced environments likely began in painted caves, staring into the fire, summoning apparitions from the ether, employing costumed choreographed ceremony, all in pursuit of transformative enlargement...not very different than today.   

 

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Identity Planning   |   Message Masterplanning   |   Branded Environments   |   Media Design   |   Placemaking Strategies