is a rapid conceptualization technique in which client and designer ideas are systematically hand sketched, notated, and published as a reviewable deliverable.
The repeatable process is essentially a compression of client interviewing, project programming and schematic design. The casual sketch book format is approachable and inviting of client interaction. The advantage is early consensus on future direction, all facilitated via client engagement and interaction.
It is a technique that can be easily learned, and is indeed elegant in its simple tools. The innovation is in its structuring of what is intuitive and its reinforcement of that which is obvious. It is as adaptable as an author’s imagination and can be applied to any issue requiring conceptual ideation to resolve challenge and simplify complexity.
BULL IN THE CONCEPT SHOP™ samples over 90 client delivered sketchbooks focused on strategizing visual communications and scripting facilities based experiences. Many are thematic, message laden environments with displays reflecting client brand, culture, and mission. A seven chapter compendium is offered as a printed publication.