Hal Kantner’s consulting practice offers a focused expertise in experiential design and interpretive 3D storytelling. Hal most recently served as a Senior Vice President with HOK where he led that firm’s Experience Design studio. He holds undergraduate and graduate degrees from the Virginia Tech College of Architecture and Urban Studies. A 30+ year veteran of graphic design for the built environment, his experience has been earned inside large architectural firms. He led graphic design at Caudill Rowlett Scott (later CRSS) for 10 years, where print publishing about land planning, real estate, construction, facilities, and workplace were integral to the service offering. 25 years in leadership positions with HOK oversaw the rise of facilities as a media vehicle and his business unit served to interpret on-brand, of-culture, on-mission environments for corporate, cultural, and governmental clients.
Designer of Storytelling Environments
A resourceful designer with a proven track record, Hal develops overall strategies paired with the conceptual responses required by client objectives. His responsibilities have included creative programming and design development for a wide spectrum of clients and projects globally — provisioning messages in-print, on-screen, and on-site — employing wit, surprise, and delight to create the desired audience experience. He is proficient in managing and executing projects within established budgets and compressed schedules. His ability to disseminate information and standardize business procedure is a reflection of organizational skills tempered by extensive real world experience. An effective communicator and responsible liaison, he has repeatedly shown his ability to orchestrate diverse group agendas and achieve a creative consensus. A specialist in Experience Enhanced Environments™ — integrating story and space.
A resourceful designer with a proven track record, Hal develops overall strategies paired with the conceptual responses required by client objectives. His responsibilities have included creative programming and design development for a wide spectrum of clients and projects globally — provisioning messages in-print, on-screen, and on-site — employing wit, surprise, and delight to create the desired audience experience. He is proficient in managing and executing projects within established budgets and compressed schedules. His ability to disseminate information and standardize business procedure is a reflection of organizational skills tempered by extensive real world experience. An effective communicator and responsible liaison, he has repeatedly shown his ability to orchestrate diverse group agendas and achieve a creative consensus. A specialist in Experience Enhanced Environments™ — integrating story and space.
Writings
Environments and the stories they tell us — either directly or implicitly
MODERN CAVE PAINTING™
is a useful metaphor for thinking about one’s own cave and what cultural storytelling is passively recorded on the walls; what corporate lore is relayed interactively around pixelated campfire settings; and which treasured artifacts are displayed as evidence of tribal success. We explore the cave painting analogy and review the creative process, reocurring concepts, delivery tools, and project management techniques used to storytell inside today’s corporate cave.
is a rapid conceptualization technique in which client and designer ideas are systematically hand sketched, notated, and published as a reviewable deliverable.
How we arrived at the expectation for experience design...art-full, media-rich, message-supportive, strategized architectural experiences.
JOURNEY TO EXPERIENCE DESIGN™
The journey to experience enhanced environments likely began in painted caves, staring into the fire, summoning apparitions from the ether, employing costumed choreographed ceremony, all in pursuit of transformative enlargement...not very different than today.
Hand drawn ideation, communication, and presentation it relates to the built environment.
HOW I USE HAND DRAWING™
Hand drawing as a co-creative process. The sketch product is more inviting of the involvement and exchange that creates consensus around ideas and go-forward direction. The hand drawn process “draws” out the client’s desire to be involved in the design and connect with the solution, rather than just approve it. In this way, it is a co-creative process. It invites participation in its visual spontaneity and informality of presentation.