Messages ‘painted’ inside the enterprise cave that record the origins of the tribe and epic events in tribal history. These cave paintings serve to educate the young, and the new, more recent arrivals. They afford the ability to evidence tribal belief systems. These messages may also persuade visitors to join the tribe ... or perhaps lets other tribes see your strengths ... and convince them to ally with you. As a phenomenon, it offers up corporate lore and evolves into corporate myth, each tying enterprise culture together as a community.

The focus of our efforts is understanding the convergence of (a) facilities strategy and (b) visual technology and (c) enterprise communication strategy and (d) entertainment culture. The emerged opportunity: your “spaces” deliver messages — whether they are visible or intangible, ad hoc or strategized — we have all learned to read ‘environment’. Our premise: this is a logical evolutionary step for architecture, and we are showing what’s possible with a three dimensional canvas, offering both tools and process to achieve these spaces.

This guide illustrates our experience via examples. We go beyond the words ‘corporate’ and ‘brand’ (though these are a facet of our work) and touch on words like ‘mission’ and ‘culture’ for enterprises that are non-profits, governmental, academic, and military. We focus on environments as the medium for each message masterplan and place an umbrella process overtop the execution. It is a competitive offering that differentiates.

Enterprise belief systems are approaching a tipping point — they will outweigh historical accomplishment and longevity of enterprise. Shared beliefs allows one to feel communal, familial, collegial — among tribe — filling gaps in the 21st century version of community. Today we are transforming beliefs into words, or images, or symbols, so the values radar of your fellow humans can pick up the blips they are wanting to (waiting to) hear.

Remotely, this is done experientially with two dimensional media and three-dimensional products or artifacts. In person this will be accomplished through the physical experience of three-dimensional space and require an extension of architecture into storytelling and experience design where the graphical user interface becomes the facility. Finding a community of like-minded — like ‘believed’ — humans to join (and team) with, to build a community (or enterprise) with, and to develop tools (and inventions) with, was in more primitive times, a survival technique. In some ways, finding people who believe what-we-believe is built into our survival DNA.

Beliefs should be clearly, consistently, continually, positioned and published so the connection between the human (emotional) collective and the inanimate incorporation (enterprise) can take place. This Emotion-to-Enterprise connection now requires a strategy. Our assistance is this: Placemaking. We continue the publishing and promotion of beliefs into three dimensions, adapting facilities to act as a media vehicle. This is our offering: 3-D scripting of story telling environments, with a feng shui for information, paired a with visual haiku of imagery.

Now playing: media rich displays of managed media content pumped over private networks and distributed as part of a strategy tied to just-in-time communications regarding metrics, milestones and markets. And now playing-back: comments and ratings, edits and editorials, rants and dislikes ... everyone can connect-in and leave their thumbprint on each and every message. This electronic ecosystem allows anyone (everyone) to be reporter, monitor, critic, pundit, publisher, content creator, content augmenter.

Messaging masterplans will strive to counter media overload, information anxiety, and attention deficit. Currency, relevancy and authenticity will become the magnetism, the pull within your messages. But this evolution applies not only to messages, these attributes will be required of environments. Placemaking will include spaces designed for commenting, posting, liking, sharing, forwarding. And the dimensional space must join in the dialogue — it will need to interact, react, tally and exchange with those experiencing the architecture.

In some instances environments may morph to a more optimal storyline, based on collected social commentary. The overarching goal for place will be a timely relevance. Successful enterprise design will create environments that provide users and occupants the support they need to be the people and teams their organizational culture has advocated — and collectively taught them to respect and emulate. Architecture activated by — reflective of — belief systems.