"As I walked into the lobby, I showed the security guard at the reception desk my camera pass and told him I was here to photograph some of the installed graphics. His interest dials up somewhat and he has a few things to say about the sign elements installed on ‘our’ site. After signing in, I ask where’s the washroom and he points around the corner, telling me this is everyone’s favorite sign.

This contract employee from the outsourced security firm demonstrated pride of (work)place on a site that did not directly employ him. He furthered their myth of authorship (a sign fabricator had actually made the sign), and retold the local cultural lore of the naming this community had given these artifacts.”

And isn’t this the goal of our work: to create the myth and lore that support the feeling we call community. Instilling the sense of pride and ownership in worklife expressed by this individual, all facilitated by well placed artful messages presented in the native (circuit board competency) language. This is a micro example of using art and artifact to visualize desired cultural attributes and seed the shared experiences that equate to community.