The merchandising of intellectual property:
The retailing of knowledge work: Part point of purchase, part shop front, part museum exhibit, part art gallery, part factory field trip.
Imagery-based communications:
The science of communication is increasingly expanding to new dimensions. We are rapidly moving from the centuries old paradigm of written word understanding to a world of imagery-based communications.
Visually rich environments:
Like the retail environments, we see photographic murals and on-screen imagery in the workscape to hook into employee imaginations, engage their aspirations and facilitate their ambitions living out opportunities in a branded work world.
Putting the “show” in showcase:
To succeed in magnetically attracting a broad new definition of work, the environment will need to speak for itself. It must explain the Ferrari hidden behind the wall, the invisible signals in the air, the agility of the work settings, as well as the evolved difference in the mindset of the people utilizing these tools.
Offering literal cues and lyrical clues:
Visually illustrate the protocols and behaviors associated with a desired culture and spirit. Help people to understand how to use their space on a micro scale and how to live their work on a macro scale. Do this with wit, humor, and surprise.