It really is about convergence…info-tainment, edu-tainment, retail-tainment, techno-tainment, marketecture, mediatechture, The workplace already cross-pollinates the trade show with lifestyle amenities. So, what’s next? We seem to be trending toward the convergence of enterprise and entertainment.
All the work’s a stage: requires the physical setting (and it is becoming very much like a theatre set – mobile furniture props and display scenery that changes with each improvisational act of commerce) that accommodates the new experience economy – where everything must engage, amuse, entertain, inform – including the new workscape. These concepts can be used by the 21st century enterprise to communicate ongoing internal evolution...and materialize a desired cultural endstate that reflects new models for communication, collaboration, and creativity.
