This thematic showroom offers an immediate “ah ha” moment as well as reveal a light bulb insight over time. The graphic arts in these environments offer wit, surprise and discovery. The artifacts and art are rich and offer cues that invite inquiry into the story. That storytelling exchange (repeatable myth and lore) between the brand and its audience creates an interpersonal chemistry supportive of sales. It is in this way that personality of place sets the stage for internal staff to express personality of enterprise. The come-away download is pride of (show) place, pride of region and pride of enterprise. These showroom graphics set the stage, position the props, seed the story, all the while aligning with the brand personality.